DELIVER 5 STAR EXPERIENCES
As an eCommerce or marketing leader, you know that quality digital experiences are important. It’s ingrained in the thought process of everything you do. However, it’s not always clear exactly what a quality digital experience looks like. The Five-Star Experience Management Maturity Model is a measure of your company’s maturity in the digital experience management space. Together, the five stars define a superior digital experience.
Digital experiences must be created with a purpose. What is the action you want your customers to take with each experience you create?
A quality digital experience requires a standard brand persona that transcends individual touchpoints.
Your customers’ interactions with your experiences must be able to be quantified. That can be the amount of revenue an experience generated, or the number of web visits.
Every digital experience you invest in must drive revenue or other outcomes important to your business (e.g., downloads or web traffic). Without value, the investments you make in your experiences aren’t worth it.
You must have an understanding of your audience that’s deep enough to deliver tailored experiences.